Marketing 101. Why You Should Write Benefits Instead of Features

It sounds like a no-brainer, but it’s still often forgotten.

Marketing 101. Why Should You Write Benefits Instead of Features
Source: Canva

Whether you’re trying to sell a product or going for job interviews, you’re in the business of persuading people to buy — your product, services, or skills.

Most of us default by talking from the perspective of the features of what we’re trying to sell or what we have…

Content writer, money, life, business & mindset coach.

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Jennifer Thompson

Jennifer Thompson

Content writer, money, life, business & mindset coach.

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